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Personal Branding: What are Your Clothes Saying About You

Ok, so let’s be real here, we all judge based on first impressions. I know our mothers and Sunday school teachers would be horrified, but honestly, who doesn’t “judge a book by the cover”. After all, that’s how I choose my next great read and … bottles of wine. In all seriousness, first impressions influence our gut feelings and reactions about someone or something. Those of us that listen to our “intuition” are often steered by visual cues. Would you trust a makeup artist with crooked eyeliner and lipstick on her teeth?

Would you trust a makeup artist with crooked eyeliner and lipstick on her teeth?

What does your appearance say about your brand? Does your bio list every incredible accomplishment and unique attributes? Do your services or caliber of work set you apart from the competition? Of course, it does! That’s what makes you a successful entrepreneur, savvy business executive, creative director…(insert the incredible title you have worked so hard for, here). You have sacrificed blood, sweat, and tears (not metaphorical in every case) to achieve the success and recognition that you deserve. Countless hours of developing strategy and honing your vision for your company have all culminated in a successful business. But what does your personal style say to your clients or prospective business partners? Don’t work double time trying to convince them you really are, who you say you are. You should be the walking embodiment of your brand!

Everything and I mean, EVERYTHING in your closet should be a celebration of who you are! 

Everything in your closet should be a celebration of who you are and reflect the message of your company. For example, if you are a kick-ass, cutting edge, tech start-up and you arrived at a pitch meeting wearing an ill-fitting suit from the 90’s or the sweats you look like you rolled out of bed in, I am far less likely to even give you a chance to earn my business. The way you choose to present yourself can send subliminal messages. An old-school suit says, you are stuck in the past and grungy old sweats say that you care little about your appearance. Potential clients may think, hey, I thought this person was ahead of the curve but a poor personal presentation will plant a seed of doubt. The messages your clothing is sending is not what you would want people to associate with your business. Instead, you should be arriving at meetings in style, with a sleek and modern appearance. Clean lines, fitted clothing and a groomed appearance.

Your aesthetic with not only inspire confidence from your clients but your inner strength and efficacy will be on the rise as well!

Your aesthetic with not only inspire confidence from your clients but your inner strength and efficacy will be on the rise as well! What you see when you look in the mirror will greatly affect your confidence! If you love what you see, I guarantee you will have a more productive day. When you look great, you feel great, and that feeling translates to your work and your clients. A cohesive wardrobe will allow your clients see YOU and not your shabby clothes. One’s appearance is an automatic reflection of their company. If you look the part, they have no choice but to assume that you are a leading innovator in your industry and will no longer be distracted by your poor choice of clothing.

Don’t forget to have a little fun with your personal style, XO

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